Shop Fishers Business Toolkit

Shop Fishers kicks off on Small Business Saturday, November 30, and runs through December. Throughout the campaign, we’ll profile local businesses, highlight shopping deals, and share stories that show how supporting local entrepreneurs makes a big impact. Learn more.

How to Get Involved

No Sign-Up Required: To make participation easier, businesses are not required to sign up to be part of Shop Fishers. Instead, the City of Fishers will focus on a comprehensive push encouraging residents to support local businesses.
Optional Deal Listing on Website: If you’d like your business to be featured with a special offer on our website, simply fill out this short form. This optional listing will be available until the campaign concludes on December 31. We’ll still feature a list of deals on our website, which we’ll promote multiple times throughout the campaign.

add your deal to the list

Social Media: Our primary campaign will live on social media, where we’ve historically seen strong engagement. Tag the City of Fishers and use #ShopFishers so we can amplify your posts and holiday promotions. We encourage businesses to use the sample post below and the attached graphics to promote their involvement. Don’t forget to tag the City of Fishers to increase visibility!

Business Resources

Social Media Graphics

Printable Poster

Sample Social Media Post

Shop local, Shop Fishers! Join us in celebrating small businesses like ours as you explore, discover, and support local shops and restaurants this holiday season. Learn more about the citywide Shop Fishers celebration at FishersIN.gov/ShopFishers. #ShopFishers

FAQs

What is the Shop Fishers: Holiday Series?

The Shop Fishers: Holiday Series is our annual winter celebration of small businesses kicking off on Small Business Saturday, November 30, and running through Tuesday, December 31. During Shop Fishers, businesses throughout Fishers are welcome to offer exclusive discounts, special promotions, or incentives for customers, which the City will help to promote through a coordinated marketing and social campaign.

Are businesses required to register to participate?

Businesses are not required to register. Like last year, we are making a more inclusive and general celebration of local shops and businesses. Instead, we encourage businesses to use #ShopFishers on social media to share their deals, and we will reshare on City of Fishers accounts. Businesses are invited to add their deals to our list here.

Is participation free?

Yes – there is no cost to participate in Shop Fishers.

What happens after I add my deal to the list?

The City of Fishers will add your deal to the website list starting the week of November 25. Be sure to share your deal on your social media and tag the City of Fishers to amplify your message.

How will the City of Fishers promote Shop Fishers?

The City will promote the event through a coordinated marketing and social media campaign.
Shop Fishers will be promoted through the City’s website, e-newsletters, and social media networks. The City’s Public Relations team will also work with local media and social media influencers to promote the event.

What businesses are allowed to participate?

Fishers’ local restaurants and shops are invited to participate in Shop Fishers: Holiday Series. Participating businesses must be a local small business based in Fishers.

Can I participate as an online business?

Yes! Online businesses are welcome to participate as long as they are based in Fishers. 

How do I add my deal to the website list?

Please complete this form to submit and share your deal.

How long should my deal run?

During the Shop Fishers: Holiday Series, you have the option to offer your deal only during Small Business Saturday, November 30, or throughout the entire celebration from November 30 – December 31.

What type of promotion should I run at my business during the Shop Fishers: Holiday Series?

There are many ways to entice customers by offering sales, promotions, or exclusive items during Shop Fishers. Your promotion can be whatever works best for your business or service. Promotions can be offered to all customers during the event or offered exclusively during a certain time of day or for the first XX customers. Example promotions include:
-A percentage off the total purchase, or a percentage off a particular item
-An exclusive menu item only available during the Shop Fishers
-Buy one, get one free
-A free gift with purchase
-Gift card promotions (i.e. purchase a $50 gift card and get a free $10 gift card)

Questions? We’re here to help! Reach out at shopfishers@fishers.in.us.

FISHERS CITYWIDE TRASH SERVICES